 GH provides management
services to investment groups, financial institutions and individual owners
alike. We specialize in assignments that are focused on necessary "bottom line"
improvement.
However, unlike some companies, GH understands that
improvement in financial results and asset value begins with maximizing the
"top line" - your revenue. We begin with a thorough evaluation of a hotel's
strengths and weaknesses versus its competition, and an analysis of real and
potential market segments. We use this information to determine the most
favorable market position.
 Subsequent to this determination, a complete marketing plan is
developed. Because we consider this plan our "guidebook" to goal achievement,
it includes a complete Performa, the scope of products and services to be
offered, pricing levels, evaluation of market segments, direct sales efforts
and advertising and promotional activities. These strategies are translated
into an "Action Plan" which is regularly monitored and can be quickly modified
to reflect changes in market conditions or unmet results.
GH
Hospitality also believes that strong financial and operational controls are
essential components in the success of the hotels entrusted to our care.
Results are reviewed weekly against benchmarks established in budgets,
standards, and procedures. Quality controls and human resource
allocation/development
 policies are consistently implemented and evaluated. Capital
improvement plans are designed to obtain the highest ROI for the
investors.
At GH, all of our efforts are aimed to promote maximum gains
in sales, bottom line and guest satisfaction. |
